Effective marketing begins with a compelling story and a clear strategy. This category explores branding, websites, email marketing, social media, content creation, analytics, and practical ideas for helping businesses, organizations, and authors connect with the right audience and achieve measurable results.
How Anchor Links Can Turn a Long Email Into a Better Reader Experience Most newsletters are trying to do too much. An author, a nonprofit, small business, or community organization sits down to create a monthly email and suddenly realizes…
For small business owners juggling multiple hats, email marketing doesn’t need to be complicated. Platforms like Constant Contact shine for their intuitive designs, making it simple to launch campaigns without a steep learning curve. This guide breaks down why user-friendliness…
The ongoing curtailed distribution of your Facebook Business Page updates is discouraging but, here’s a way to boost their EdgeRank by encouraging more likes and comments. Hosting Comments within your WordPress CMS enabled Website might seem like a good thing, despite…
Twitter is unveiling new design features that will include brand pages for supporting advertisers. Everyone has been wondering how Twitter will begin to monetize its traffic volume. Promoted Tweets, Promoted Trends and Promoted Accounts are already a part of the…
The era of interactive choice and the emergence of vast social networks marks the end of Tell-and-Sell advertising, replaced by authentic Word-of-Mouth sharing, comments, reviews and ratings. Andy Sernovitz teaches word-of-mouth marketing to the biggest brands and to thousands of…
“According to Forrester Research, 48 percent of consumers today now believe they have the right to decide whether or not to receive advertising.” – Bob Gilbreath in The Next Evolution of Marketing Consider just exactly what that means as you…
“For the the Times they are a changin’…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others. Today, I had an opportunity to sit in on a marketing pitch being delivered to…
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy. “Puff pieces” that have no valid news content will most likely be sent to the trash bin by…