The Web has turned advertising from a traditional corporate inside-out model to a new social outside-in model. Are you still operating on a set of old principles that seem to be vanishing before your eyes along with the expected results?
Social networking means “More honey in Door County, when DCBs create a hive mind.” “In most human affairs, the idea is to think globally and act locally,” wrote Pulitzer Prize winning French humanist René Dubos in 1972. For more than…
What if you could scan through the status updates of 500 million people to search for any key words you were interested in tracking? How about if you could split it by gender? What would you search for? YourOpenBook.org says,…
“According to Forrester Research, 48 percent of consumers today now believe they have the right to decide whether or not to receive advertising.” – Bob Gilbreath in The Next Evolution of Marketing Consider just exactly what that means as you…
At 5-years of age, YouTube’s growth curve is more like a moon-launch and network TV may one day be just as nostalgic a memory. Most of my clients are quite ill-informed when I ask them, “What is the second most…
“For the the Times they are a changin’…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others. Today, I had an opportunity to sit in on a marketing pitch being delivered to…
This morning my inbox contained an email from Derrick Crowe at Rethink Afghanistan asking me to sign a petition… but this petition was not like anything I have ever seen. Politics aside, the campaign connects two new resources detailed below…
The new Kodak Zi8 HD Pocket Video Camera features an external mic jack and up to 32 GB of replaceable memory for 10 hours of on board recording time. And, that’s not all. The Kodak Zi8 has… a swing out…
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney. Daisy…
You may already know that YouTube is the second most popular… search engine. For more than a year, YouTube has dominated Yahoo for runner-up status behind Google in the search engine popularity rankings as reported by research firms like Comcast.…
Tinker, belongs in my toolbox and I need to start using it. Not only will it allow me to follow the ever-changing trends in the thought stream, but I can create widgets for my clients that empower their Websites, taking…