Social networking means “More honey in Door County, when DCBs create a hive mind.”
“In most human affairs, the idea is to think globally and act locally,” wrote Pulitzer Prize winning French humanist René Dubos in 1972. For more than four decades I have been following that directive in northeastern Wisconsin starting with the peninsula’s first Nordic Ski center in 1971 when that sport was just emerging.
We started a newspaper guide to ski trails in Door County back then, for a sport that no one but Al Johnson and I even knew existed. But, we printed 5,000 copies and delivered them to ski shops all over Wisconsin, Minnesota and Illinois… and the rest is history.
It’s much faster and easier to get news and information distributed now, but the tools have changed. Blogs, Facebook, Twitter and YouTube are gaining an exponentially increasing number of users who spend more time online at home, in the office and on the road – using handheld devices for communication and navigation. These ever-changing Web tools are the focus of Kastner’s Social Media Breakfast Door County (SMBDC) events taking place at different venues on the 3rd Wednesday of each month.
On Wednesday, December 15 from 9 – 10:30 am, the Harbor Fish Market & Grille will host the latest SMBDC meeting at their Baileys Harbor location, with a free buffet breakfast for participants. The event will lead-off with an exploration of “Google’s View of the World,” beginning with why a Gmail business account is key to unlocking a wealth of free marketing resources. There will be a live online workshop demonstration of how to claim your free listing in “Google Places,” enhancing your map listing with photographs and videos. Further discussion will focus on the future of Web design when seen from a Smartphone’s perspective. The meetings are open-ended so a question and answer session is always included.
In November, more than 15 leaders from local not-for-profits met for an SMBDC gathering at Glas Coffeehouse to get an overview of how social media works in their organizations. It was agreed that a step-by-step approach would greatly benefit everyone starting to take up these new methods of marketing online. With that in mind, we will center the following meetings around each of the chapters of his free book on social media, “6 Steps to Becoming a Social Business.” The chapters include: Google, WordPress, Facebook, Twitter, YouTube and LinkedIn and the book is available as a downloadable PDF.
The SMBDC meetings are free and open to the public, but an RSVP is requested out of consideration for the host and staff at the Harbor Fish Market & Grille. You can email firstname.lastname@example.org or call 920.256.9449 with questions or to make a reservation.