Smartphones vs Dumbsites, Google’s ‘mobile-friendly’ Algorithm Update

Mark your calendars. Set your clocks! Doomsday April 21, 2015. Are you ready for ZMOT?

Google’s Mobile-Friendly Test

It’s time to take a gander at what Google Analytics says about the overall mobile traffic to your Website. Check the stats under Audience > Mobile > Overview and look at the breakdown of desktop/mobile/tablet. Google has been paying close attention to these stats since 2011. On April 21, 2015 the next Google algorithm update may cause a seismic shift in their search engine results pages (SERPs).

This moment-of-truth has been coming by degrees for quite some time. In November 2014, Google added a “mobile-friendly” label to the SERP listings for qualifying sites. Google explains, “A page is eligible for the ‘Mobile-friendly’ label if it meets the following criteria as detected by Googlebot:

  • Website software that’s compatible with mobile (so no Flash, for example)
  • Large, readable text without zooming
  • Content automatically resizes to fit the screen (so you don’t have to scroll horizontally)
  • Large links with plenty of space between each so they are easily tapped

On February 26, 2015 Google dropped the other shoe: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

One of the easiest ways to see if your Website will suffer a ranking loss after the algorithm update is to check it at Google’s Mobile-Friendly Test site. At DesignWise Studios, all of the sites we design are mobile-friendly…

DesignWise websites are all mobile-friendly

Mark your calendars. Doomsday April 21, 2015. Are you ready for ZMOT?

Posted by DesignWise Studios of Door County on Friday, April 10, 2015

Semantics, Siri and Social now Shaping Google SERPs

Google’s Semantic Search algorithm will use the science of meaning within language, in hopes of producing more relevant search results, instead of a list of loosely-related keyword links.

Their newest forthcoming algorithm comes in anticipation of changes brought about by the increasing use of mobile device technology and most notably, Siri (Speech Interpretation and Recognition Interface), a particular feature introduced by Apple which is now included in iOS 5 and available on the iPhone 4S.

Freebase explains, “The (Siri) application uses a natural language user interface to answer questions, make recommendations and perform actions by delegating requests to a set of web services. Apple claims that the software adapts to the user’s individual preferences over time and personalizes results, and performing tasks such as finding recommendations for nearby restaurants, or getting directions.”

Can you see where we are going with this? Whole systems are becoming smarter and increasingly humanistic. Say goodbye to, typing, tapping, texting and just ask…Open the pod bay doors HAL.”

Google is also blending in an optional social layer of results. If you are a logged-in Google user, then your Search Engine Results Pages (SERPs) are already displaying the additional social influence of Google’s +1 posts.

Try it! If you have a gmail account, open a browser, login and then search Google for a phrase. Then, open a different browser, without logging into your account and go straight to Google. Search for the same identical phrase and compare the net results.

You can turn this feature on and off at will but, the boundaries are blurring as mobile devices get smaller, smarter, social and ubiquitous. In order to respond accordingly Google is building what they call the Knowledge Graph because in so many ways, Google does not yet understand you, based on their simplistic keyword search algorithm …and they want to change that.

Words have much different implied meanings when you put them together, typically quite different than when indexed apart from each other… lake and Michigan, hot and dog, steering and wheel. This is the core of fundamental semantics that Google intends to deliver in their SERPs, more accurate answers to your questions. So, they are creating “entities” of artificial intelligence.

Lance Ulanoff explains, “In 2010, Google purchased Freebase, a community-built knowledge base packed with some 12 million canonical entities. Twelve million is a good start, but Google has, according to Fellow and SVP Amit Singhal, invested dramatically to ‘build a huge knowledge graph of interconnected entities and their attributes.’”

What does this mean to you, the content creator? It means that you must begin to write intelligent answers to questions being asked, if you expect to have greater search engine rank and relevance over pages that are simply filled with clever collections of keyword phrases.

But in the long run perhaps it’s just as HAL predicted, that we humans are just getting in the way…

Google’s Organic Search Soon to Include Facebook & MySpace Updates Along With Tweets and Blog Posts

Daisey Whitney reports that Google’s Real-time Search Surfaces Tweets, Blogs and Soon Facebook Updates.

Stephen J. Kastner
Stephen J. Kastner, DesignWise

Last week I decided to add a specific category called Google Watch to my writing and reporting here in the DesignWise Web Marketing blog. With Google controlling approximately 65% of the search market, coupled with the fact that it is an ever-changing entity, it’s important to pay close attention to the continuous changes taking place at Google.

While searches at Google now include content from Twitter, Friendfeed,, Jaiku and Yahoo Answers, the latest announcement that they plan to include status updates from Facebook and MySpace will be seen by some as an invasion of privacy. I see it as a marketing opportunity. A Daoist would say, “It’s all in how you perceive the cup… half-full or half-empty.

According to Google product manager Dylan Casey, their intention is to have Google’s organic search reflect what people are talking about right now, the current thought-stream…  “real-time search.”

“See what’s being published right this second,” says Casey. “You can select Updates and Latest and actually see that content stream in as its being published.”

Adam Ostrow says, “Now, with one sweeping stroke, Google has grabbed the lead in the real-time search space, and it appears that Facebook and Twitter have both conceded that they aren’t going to outbuild Google when it comes to search.”

Developing a broad social footprint and entering into the dialogue – that means listening as well as talking – is now a given if you expect to have a successful role in contemporary marketing.

Tired vs Wired, Yahoo vs YouTube and a Quick HD Pocket Camera Revue

You may already know that YouTube is the second most popular… search engine.

For more than a year, YouTube has dominated Yahoo for runner-up status behind Google in the search engine popularity rankings as reported by research firms like Comcast. Partly due to the fact that YouTube videos are now included among the standard Google search results, with Google claiming 65% of search market, nonetheless there is another shift taking place which deserves reflection.

Since learning of the shift, I have started using YouTube as a primary research tool. When I want to see how something is done, I search YouTube. Taking this cue to the next level means incorporating this realization into your own Web design strategies and marketing practices. People now expect to see video included as one of the components in an effective Web site.

This doesn’t necessarily mean that you must add the cost of professional video production to your budget. Windows and Mac both include video editing software in their basic installation packages and there are lots of additional, free tools online. With more than 15 hours of video uploaded to YouTube every minute, homegrown video has become a populist media form.

Chad Hurley, the co-founder and chief executive of YouTube explains, “That’s the equivalent of Hollywood releasing more than 57,000 full-length movies every week.”

The hardware isn’t expensive either. The Creative Labs Vado HD 8 GB Pocket Video Camcorder is a bargain at $114.99 on Amazon ($199 list). The HD signifies High Definition, that it shoots in widescreen format (16 x 9 as opposed to the earlier 4 x 3 TV standard) at 720p (image size 1280 x 720) at 30 frames per second progressive scan; recorded as MP4 files.

How would you like to get the camera for less than $15? This particular deal gets even better the deeper you dig. The Amazon fine print says:

Special Offer: Save $100 on the cost of this product when you agree to join’s AudibleListener® Gold program for 12 months starting at $14.95 per month.

The base price is currently $20 cheaper than the Flip UltraHD Camcorder – plus the Creative Labs Vado unit has a larger 2″ display screen and a much better wide angle lens. Chris Pirillo rates Creative Vado at the top in this great set of three comparable videos:

The Kodak Zi6 HD Pocket Video Camera would be another good choice based on price at $99, but it comes with such little memory and has poor low light capabilities.

If it’s time for you to begin experimenting and learning to create and upload videos, be sure to watermark them with your Website’s URL and post them everywhere at once using Tubemogul. Check out DesignWise Films and Video Production for more specific articles on video production and marketing.

Google’s New Sidewiki, One of 6 Reasons Why Every Small Business Must Now Have a Gmail Account

Since its launch on September 23, 2009, Google’s Sidewiki has been a cause of concern to many Web site owners. It’s no longer a question of “if” you open a Gmail account, it’s a matter of “when.”

That’s because it allows the public to post comments on any Web site. Many people think its dangerous to open up so much opportunity for the 2% who misbehave… and some people are finding some very nice Google alternatives: Google: It’s not me, it’s you.

Nonetheless, Google is not going away, so you may as well face the fact that it is now imperative that you register for a Gmail account and participate in the shaping of your own Web presence (before someone else starts doing it for you) for the following 5 reasons:

  • Google Maps provides any registered business owner whose operations are located at an actual  physical address, with the right to securely claim their Google map listing and then add content to the listing. You can write your own description, add and modify your hours of operation, payment options and  include as many as 10 photographs. You can even add in a coupon to your 100% free Google map listing.
  • Google Local gives businesses listing administrators a free dashboard akin to what Websites get for free with Google Analytics.
  • Google Analytics allows you to see where your Website visitors are coming from, what they are looking at and where they go after they leave. You can start tracking goals in Google Analytics simply by telling Google which of your site pages indicate that a goal (or conversion) has been met. Click for the missing Google Analytics Manual.
  • Google Profiles are the electronic equivalent of a business card – one that allows you to claim and control a key portion of the results of a Google name search associated with you or your business.
  • Google Webmaster Tools require you to verify ownership of your Website by adding a file that Google specifies or an HTML meta tag. Once you have completed either of those methods of proving direct ownership, then you can log into Google Webmaster Tools and click on “verify”.
  • Google Sidewiki, a new add-on to the Google Toolbar, that allows anyone with a Gmail account to make comments on any Website. Those comments can be seen by anyone who is also using the Toolbar. As the registered Website owner, your introductory commentary will always appear at the top of the comments. Note: Sidewiki does not work on secure sites.

Gmail now provides users with more than 7 gigs of free storage – and if that’s not enough you can buy 20 gigs more space for $5 a year. Since your free storage is shared between Gmail and any of your Picasa Web Albums, and if you you take lots of photos, you can buy up to 16 terabytes of storage space.

When you open your new Gmail account…

You can click the “Settings” link in the upper right corner and get to work under the “Accounts and Import” tab easily importing all of your mail and contacts from Yahoo!, Hotmail, AOL, or other webmail or POP3 accounts. At the bottom of that same page you can begin working on your business listing by clicking on the “Google Account settings” link. On the page that opens, look for the “Local Business Center‘ and get to work claiming and enhancing your business’ Google Map Listings.

Google is a rolling ball… one that keeps on improving and expanding with a ton of free cloud features like Google docs, calendar and offline synchronization using Google Gears. Here are 5 Gmail tricks everyone should know.


Some Google search results include a set of links below them to pages within the site. They are called called Sitelinks and Google provides the following information on how they generate these links. Here’s a complete analysis on how to get Google Sitelinks.

You can keep track of all the latest Google developments by checking in on…