A practical seven-step plan that still works Growing a social following isn’t about going viral. It’s about becoming consistently valuable. Most people don’t fail on social media because they lack talent. They fail because they stop too soon, or they…
Buckminster Fuller defined a concept known as synergy: the interaction or cooperation of two or more people, organizations, or other elements to produce a combined effect greater than the sum of their individual parts. DesignWise synergy relates to personal interaction and…
“Writing is like mining for gold hidden in the hillsides of your mind.” – David Baboulene Everyone knows the stories of their favorite brands like Ben & Jerry’s, Kashi, Tom’s of Maine, or Burt’s Bees. We have fallen in love…
“Mapping and Connecting the Nodes in a Social Blueprint” is the topic slated for the first monthly meeting of this season’s Social Media Breakfast Door County (SMBDC), a community learning concept spearheaded in the “off-season” by DesignWise Studios marketing consultant, Stephen Kastner.…
Steve Jobs, who never graduated from college, died at 56 years of age on Wednesday, October 5, 2011. Here he reflects on that part of his life, his career and his own mortality in a well-known commencement address at Stanford…
I subscribe to the Harvard Business Review’s (HBR) email “Management Tip of the Day” because it generally delivers small pearls of knowledge like the following: Most brand experts will tell you that your brand needs to stand for something, whether…
I have been putting off my LinkedIn research, knowing full well that the LinkedIn team has not been holding back at all in their full-tilt campaign to challenge Facebook. In the past few months they have expanded LinkedIn’s Facebook emulation…
The very first Web page ever, was posted on the world’s first Web server at around Christmas, 1990 by the Web’s creator, Tim Berners-Lee. He also created the world’s first Web browser (designed to run on the NeXTStep operating system). By 1993…
The Christmas Story as told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, Gmail, Foursquare and Amazon…
You have probably already seen “The Man Your Man Can Smell Like,” along with more than 15 million other YouTube viewers and countless traditional TV Superbowl fans. The 30-second Old Spice commercial that features actor and former NFL player Isaiah…