LinkedIn Guru Video Clips Featured at Next Social Media Breakfast Door County, Oct 19 #SMBDC

On the morning after Door County’s windstorm, author Wayne Breitbarth was in Sturgeon Bay at Glas to present a dynamite lecture with step-by-step instructions on how to maximize LinkedIn for business… too bad only 4 people were able to get there to benefit!

The "LinkedIn Guru" Wayne Breitbarth
The "LinkedIn Guru" Wayne Breitbarth

But, I was one of them and I came equipped to deal with the dilemma. With Wayne’s permission, I recorded the entire event on HD video and will share the highlights at our next Social Media Breakfast Door County event on Wednesday, October 19 in Ellison Bay at Brew Coffeehouse. Proprietor, Jennifer Lee is baking a coffee cake, which will be available at 9 am for a 1/2 hour of socializing. The presentation will begin at 9:30 am and will include large-screen projected videos and a discussion of Wayne’s 6 Power Tips for LinkedIn. The presentation was exceptional at Glas, and I look forward to sharing it with you.

A business leader himself, Wayne Breitbarth is an owner of M&M Office Interiors in Pewaukee, Wisconsin. Prior to his involvement in the office furniture business, he spent nearly twenty years in the automotive industry. Wayne is also the founder of Urban Promise, a youth mentoring program that brings together business professionals and high school students in Milwaukee Public Schools.

As a LinkedIn expert, he has inspired audiences at many of Milwaukee’s most prominent companies and organizations as well as nationally, at conventions, industry association events and corporate training sessions. Wayne’s diverse business experience, pragmatic teaching style, and infectious sense of humor have earned him the praise of the press, branding him as the “LinkedIn Guru.”

Wayne is continually asked to speak at Executive Agenda (EA), YPO and TEC meetings as well as CEO Roundtables, where his thirty years of experience as a business owner and manager enables him to help his peers understand how social media can benefit their companies.

“LinkedIn does many things really well, but based on my personal experiences, feedback from my audiences and my semiannual LinkedIn user surveys, the three things LinkedIn users find most beneficial are researching, networking and marketing,” says Breitbarth. “The moment we get our profile up, most of us old-school business folk want LinkedIn to produce lots of sales. Well, that’s probably not going to happen. On the other hand, those people who are spending time improving their researching, networking, and marketing techniques are certainly seeing an increase in their sales.”

Wayne has compiled his tactics in a new book, “The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search” (March 2011, Greenleaf Book Group). His book is a simple, user-friendly guide aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool.

“Have a well-defined, documented strategy so you can measure your results or forget it. Your time would be better spent enjoying your favorite hobby or leisure activity,” says Breitbarth. “It doesn’t bother me when someone comes to my class and says, ‘Great, I get it now, but I don’t see how it will work for me; so I am going to pass.’ Bravo to that person. At least he is on to the next new idea or thought about how he is going to grow his network and business.”

Check out his book for yourself by downloading a free chapter at: www.powerformula.net.

“The combination of Wayne Breitbarth’s passion for the power of social networking and his real-world business experience, deep knowledge, mastery of LinkedIn and his skill as a trainer make the ‘The Power Formula for LinkedIn Success’ a real standout.” – Frank Martinelli, President of the Center for Public Skills Training.

You can email SMBDC founder, stephen.kastner@smbdc.com or call 920.256.9449 with questions on SMBDC’s monthly meetups taking place at various, random locations all around Door County. More information is available online at SMBDC.com and at www.facebook.com/SMBDC.

Click to RSVP if you want to and invite your Facebook Friends…

“LinkedIn Guru” and Author, Wayne Breitbarth at Glas, Sept 30 #SMBDC

Social Media Breakfast Door County launches its second year of off-season training and informational gatherings with noted author and LinkedIn expert, Wayne Breitbarth at Glas Coffeehouse in Sturgeon Bay on Friday, September 30 from 9 – 10:30 am.

The "LinkedIn Guru" Wayne Breitbarth
The "LinkedIn Guru" Wayne Breitbarth

Wayne Breitbarth has instructed more than 10,000 business people on how to effectively use LinkedIn, the professional networking site, since he began moonlighting as a trainer in early 2009. A business leader himself, Wayne Breitbarth is an owner of M&M Office Interiors in Pewaukee, Wisconsin. Prior to his involvement in the office furniture business, he spent nearly twenty years in the automotive industry. Wayne is also the founder of Urban Promise, a youth mentoring program that brings together business professionals and high school students in Milwaukee Public Schools.

As a LinkedIn expert, he has inspired audiences at many of Milwaukee’s most prominent companies and organizations as well as nationally, at conventions, industry association events and corporate training sessions. Wayne’s diverse business experience, pragmatic teaching style, and infectious sense of humor have earned him the praise of the press, branding him as the “LinkedIn Guru.”

Wayne is continually asked to speak at Executive Agenda (EA), YPO and TEC meetings as well as CEO Roundtables, where his thirty years of experience as a business owner and manager enables him to help his peers understand how social media can benefit their companies. On Friday, September 30 from 9 – 10:30 am the Social Media Breakfast Door County (SMBDC) group will feature Breitbarth, revealing his Power Formula for LinkedIn success and a few of his advanced LinkedIn techniques and strategies in Sturgeon Bay at Glas, the Green Coffeehouse. His diverse business experience also allows him to share real-life stories and illustrations as he educates, motivates and entertains audiences across the country. There is no charge to attend.

“LinkedIn does many things really well, but based on my personal experiences, feedback from my audiences and my semiannual LinkedIn user surveys, the three things LinkedIn users find most beneficial are researching, networking and marketing,” says Breitbarth. “The moment we get our profile up, most of us old-school business folk want LinkedIn to produce lots of sales. Well, that’s probably not going to happen. On the other hand, those people who are spending time improving their researching, networking, and marketing techniques are certainly seeing an increase in their sales.”

Wayne has compiled his tactics in a new book, “The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search” (March 2011, Greenleaf Book Group). His book is a simple, user-friendly guide aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool.

“Have a well-defined, documented strategy so you can measure your results or forget it. Your time would be better spent enjoying your favorite hobby or leisure activity,” says Breitbarth. “It doesn’t bother me when someone comes to my class and says, ‘Great, I get it now, but I don’t see how it will work for me; so I am going to pass.’ Bravo to that person. At least he is on to the next new idea or thought about how he is going to grow his network and business.”

Check out his book for yourself by downloading a free chapter at: www.powerformula.net. He will have copies available at Glas for purchase and signing.

“The combination of Wayne Breitbarth’s passion for the power of social networking and his real-world business experience, deep knowledge, mastery of LinkedIn and his skill as a trainer make the ‘The Power Formula for LinkedIn Success’ a real standout.” – Frank Martinelli, President of the Center for Public Skills Training.

You can email SMBDC founder, stephen.kastner@smbdc.com or call 920.256.9449 with questions on SMBDC’s monthly meetups taking place at various, random locations all around Door County. More information is available online at SMBDC.com and at www.facebook.com/SMBDC.

Ultimate Guide to Getting Local

After you claim your listing in Google Places for Business, there’s plenty of work remaining.

This set of slides will get you started with a dozen of the most important free local listing services and a way to manage your online business reputation  – plus there’s 40 more down below if you decide to go after them all. These slides were presented live at Social Media Breakfast Door County in March 2011 by Stephen Kastner for DesignWise Studios.

  1. Axciom
  2. Best Deals on
  3. BizJournals.com
  4. Biznik
  5. Brownbook
  6. ChoiceVendor.com
  7. CitySearch
  8. CitySlick
  9. CitySquares
  10. CityVoter
  11. Dex
  12. Discover our Town
  13. Genieknows
  14. Infignos
  15. InfoUSA
  16. Judysbook
  17. Justclicklocal
  18. Kudzu
  19. Local.com
  20. LocalEze
  21. Local Site submit
  22. Magic Yellow
  23. Manta
  24. MatchPoint
  25. Metrobot
  26. MojoPages
  27. MyCity
  28. Myhuckleberry
  29. Navteq GPS
  30. Outside.in
  31. Supermedia
  32. TeleAtlas
  33. ThinkLocal
  34. twibs
  35. UsCity.net
  36. USYellowPages
  37. Yellowassistance
  38. Yellowbook
  39. YellowPages
  40. Zipweb

All Media Will Soon be Personalized, How to Create Your Own News Channel in Facebook

“All media will be personalized in three to five years,” says Facebook’s Chief Operating Officer Sheryl Sandberg. “People don’t want something targeted to the whole world – they want something that reflects what they want to see and know.”

Consolidation of Media put the making of news in the hands of a few Gullivers...

Sandberg’s comments, delivered at a conference in September, 2009, may have underestimated the speed at which it the personalization is taking place. Some fear that news aggregators will begin to take over the delivery of personalized content, based on user demographics extracted from your online grid profile. Media personalization is already well underway, but it’s not being crafted by an external source. Leave that effort to the adservers.

The personalization that Sheryl Sandberg describes is being shaped by the the users themselves.  As they decide to “Like” a Facebook page, that content stream becomes an element in their newsfeed. Savvy business Website publishers are  becoming content creators, learning to broadcast their news feed output to a Facebook page and to every other popular social media site, creating their own content-rich inbound “advertising” grid.

Now, It becomes much more important to “be about something” in order to be “marketing with meaningas Bob Gilbreath describes. The old days of tell-and-sell, top-down advertising is being replaced by a people-centric model and it’s happening much faster than predicted.


Facebook COO Sheryl Sandberg, “Knowing is Better” on UStream live 09/22/09.

Four months later, Facebook’s Malorie Lucich announced that users and publishers would be further empowered in Creating Your Personalized News Channel.

“As news quickly travels, your friends are often the best filters you have for surfacing meaningful news,” says Lucich. “They are how I heard about Michael Jackson’s death, President Obama’s Nobel Peace Prize and even ‘Balloon Boy’.”

Creating dedicated “lists” will allow the user to segregate and then display select newsfeed updates from friends and/or from the Official Facebook pages they “Like.” Facebook also provides publishers with Facebook Connect allowing offsite users to login at another Website and interact. After seeing referrals from Facebook grow 680 per cent in 2010, The Independent began redesigning  different ways to personalize, aggregate and segment their news feeds into Facebook with a variety of new ‘like’ features on independent.co.uk.

So starting with a few key areas of the site, we’ve been developing the tools to let people get their news from The Independent through social networks in tighter categories, designed to better reflect the parts of our editorial output you particularly enjoy. To that end, you can now ‘like’ all of our commentators on Facebook, and if you do then when they publish a story it’ll appear in your news feed. So if you want to know what key writers such as Robert Fisk and Johann Hari are covering each week, just follow those links and click ‘like’. Commentator’s like buttons are, for now, confined to their author pages, which you can get to by clicking the names in the dropdown navigation visible when you hover over commentators on the Opinion section.

While none of my clients’ Websites nor any of my own publications can compare themselves to a major London news publisher, we can still take advantage of the opportunities presented by Facebook in terms of networking to create a grassroots distribution network. Facebook Apps like NetworkedBlogs permit content to be spread in a viral manner from one to many. With the consolidation of media that has taken place over the last decade, I often compare this community-based effort to Gulliver vs the Lilliputians.

Learn how… at our monthly Social Media Breakfast Door County meetings.

LINKS:

Facebook Could Become World’s Leading News Reader (Sorry Google)
How Media Will Relate to Facebook in the Future

Next Social Media Breakfast Door County Goes North to Ellison Bay, Jan. 19

The January monthly SMBDC meeting is sponsored by Brew Coffeehouse, providing participants with delicious coffee and snacks on Wednesday, January 19 from 9 – 10:30 am.

Mark Zuckerberg

At the close of 2010 when Time Magazine named Mark Zuckerberg their person of the year, they not only paid homage to the creator of Facebook. They also recognized the dynamic change that he has brought about in the way that more than 500 million people live and share their lives in the digital age. Soon after, the Washington Post announced that Facebook had ascended into the number one position as the world’s most visited Website. What was once a Google-centric Web has become a people-centric Web.

But, something even greater has taken place. We no longer think of Facebook as a Website. It has become a place… a virtual place that you go to when you want to hang out and check in with your friends. The next monthly meeting of the Social Media Breakfast Door County (SMBDC) group will explore what this shift means to the Peninsula’s business owners, independent artists and non-profit organizations who are seeking the greatest return on their marketing investment.

How Facebook Pages are the new Yellow Pages – and the listings are free,” will be January’s topic of discussion led by new media marketing consultant Stephen Kastner, founder of the SMBDC meetings. “The past decade was all about building a World Wide Web of information delivered in Websites,” says Kastner. “The next decade is already more about the World Wide Web of people.”

Stephen Kastner

Kastner publishes a free book, “6 Steps to Becoming a Social Business” in which he quotes Professor Sut Jhally, founder of the Media Education Foundation: “Advertisers have to go to where the audience is… if they want to sell products. They have no option but to go where the audience has gone. If the audience has gone online, gone to iPods, gone to Facebook – wherever the audience has gone – that is where advertisers must go.”

The book is a never-ending project, written about a subject that is continuously changing. Printing it would be a waste of time Kastner says. In three months it has already had more than 15 revisions, the most-recent of which moves Facebook into the “First Step” position in order of importance. You can download a free copy of the latest version at his DesignWise.net Website.

On the third Wednesday of each month, Kastner brings real people together at various Door County locations to have a breakfast dialogue about social media. The English Inn in Fish Creek, Glas Coffeehouse in Sturgeon Bay and the Harbor Fish Market in Baileys harbor have each hosted SMBDC meetings which began in October, 2010.

The January breakfast will be sponsored and hosted by Brew Coffee House in Ellison Bay. Rumor has it that Jennifer Lee, Door County artist, barista and Brew manager will be baking some specialty treats, providing complimentary coffee and snacks for participants. The SMBDC meetings are free and open to the public, but an RSVP is requested out of consideration for the host venue.

You can email stephen.kastner@smbdc.com or call 920.256.9449 with questions or to make a casual reservation for the Wednesday, January 19 SMBDC meeting at Brew Coffee House in Ellison Bay from 9 – 10:30 am. More information is available online at SMBDC.com.

Harbor Fish Market & Grille to Host Next Social Media Breakfast Door County #SMBDC Wed, Dec 15

Social networking means “More honey in Door County, when DCBs create a hive mind.”

René Dubos

“In most human affairs, the idea is to think globally and act locally,” wrote Pulitzer Prize winning French humanist René Dubos in 1972. For more than four decades I have been following that directive in northeastern Wisconsin starting with the peninsula’s first Nordic Ski center in 1971 when that sport was just emerging.

We started a newspaper guide to ski trails in Door County back then, for a sport that no one but Al Johnson and I even knew existed. But, we printed 5,000 copies and delivered them to ski shops all over Wisconsin, Minnesota and Illinois… and the rest is history.

It’s much faster and easier to get news and information distributed now, but the tools have changed. Blogs, Facebook, Twitter and YouTube are gaining an exponentially increasing number of users who spend more time online at home, in the office and on the road – using handheld devices for communication and navigation. These ever-changing Web tools are the focus of Kastner’s Social Media Breakfast Door County (SMBDC) events taking place at different venues on the 3rd Wednesday of each month.

On Wednesday, December 15 from 9 – 10:30 am, the Harbor Fish Market & Grille will host the latest SMBDC meeting at their Baileys Harbor location, with a free buffet breakfast for participants. The event will lead-off with an exploration of “Google’s View of the World,” beginning with why a Gmail business account is key to unlocking a wealth of free marketing resources. There will be a live online workshop demonstration of how to claim your free listing in “Google Places,” enhancing your map listing with photographs and videos. Further discussion will focus on the future of Web design when seen from a Smartphone’s perspective. The meetings are open-ended so a question and answer session is always included.

In November, more than 15 leaders from local not-for-profits met for an SMBDC gathering at Glas Coffeehouse to get an overview of how social media works in their organizations. It was agreed that a step-by-step approach would greatly benefit everyone starting to take up these new methods of marketing online. With that in mind, we will center the following meetings around each of the chapters of his free book on social media, “6 Steps to Becoming a Social Business.” The chapters include: Google, WordPress, Facebook, Twitter, YouTube and LinkedIn and the book is available as a downloadable PDF.

The SMBDC meetings are free and open to the public, but an RSVP is requested out of consideration for the host and staff at the Harbor Fish Market & Grille. You can email stephen.kastner@smbdc.com or call 920.256.9449 with questions or to make a reservation.