Your Life is an Open Book… Scanning the Social Grid
What if you could scan through the status updates of 500 million people to search for any key words you were interested in tracking? How about if you could split it by gender? What would you search for? YourOpenBook.org says, “Facebook helps you connect and share with the people in your life. Whether you want [...]
Get Permission to Advertise… If Not, You Will Most Likely Be Ignored
“According to Forrester Research, 48 percent of consumers today now believe they have the right to decide whether or not to receive advertising.” – Bob Gilbreath in The Next Evolution of Marketing Consider just exactly what that means as you sit there with that remote in your hand, as you turn on the pop-up blocker [...]
Happy Birthday Monster-Baby! YouTube Growth Doubles in Less Than a Year!
At 5-years of age, YouTube’s growth curve is more like a moon-launch and network TV may one day be just as nostalgic a memory. Most of my clients are quite ill-informed when I ask them, “What is the second most popular search engine, right behind Google?” They seem incredulous when I reply,” It’s YouTube.” Here’s [...]
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