2054? Targeted Advertising and Location-based Advertising is the New Here and Now
“Originally, the whole idea, from a script point of view, was that the advertisements would recognize you – not only recognize you, but recognize your state of mind,” says Jeff Boortz, the creative director and creative lead on the “Minority Report” ads. Once upon a time there were only five media types: TV, radio, billboards, [...]
The Social Graph API in Google Labs Asks you to Explain Your Relationships rel=?
Links now carry much more data than just a URL, in case you have not yet noticed. I was just working out various ways to add some of my missing Website feeds to Google Buzz when I came across this link… http://code.google.com/apis/socialgraph/. Google says, “We currently index the public Web for XHTML Friends Network (XFN), [...]
Droid vs iPhone, Google’s Open Door Policy Challenges Apple’s Control Model
Once again open-source populism takes on a proprietary system where Apple is King. The Android Market is an open service that lets you distribute your apps to any handset users. The Android Open Source Project gives developers complete access to the entire platform source code. The Android SDK provides tools, sample code and documentation needed [...]
Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening
“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others. Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual [...]
Online News Eclipses Print in Popularity Says Latest Pew Survey on the Media
A new report from the Pew Internet and American Life project says the Internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV. Even more interesting, Pew says news is becoming social, “For instance, more than 8 in 10 online news consumers get [...]






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