PR: Gallery Readings with Psychic Lori in Milwaukee at the Brumder Mansion on Sunday, December 4

The following is a recent example of DesignWise Press Release copy writing services.

Below is the exact and complete message as delivered to targeted print and broadcast media contacts. We use our DesignWise Constant Contact email manager account to maintain a private media contact lists and to publish and distribute our PR. This permits us to track the open rate and the click-through links. Then, we report this back to our clients regarding the success of each campaign. The story is an example of creating authentic earned media, a method of advertising that I feel far outweighs purchased advertising in both cost and effectiveness.

PRESS RELEASE – For immediate release

November 14, 2011

Contact: Lori Manns
Phone: 920.615.4646

Psychic Lori
133A S. Erie St.
DePere, WI, 54115

Gallery Readings with Psychic Lori in Milwaukee at the Brumder Mansion on Sunday, December 4

Psychic Medium, Lori Manns returns to Milwaukee’s “romantic” Brumder Mansion Theater on Sunday, December 4 for Gallery Readings from 7 – 9 pm.

Psychic Medium, Lori Manns
Psychic Medium, Lori Manns

The first psychic experience that Lori Manns can recall took place at the age of five. She was in a classroom when she saw her Kindergarten teacher’s father standing next to her on the first day of school. She told her new teacher that a man was standing next to her and that he was trying to tell her that everything is OK. Lori did not realize who the man was at the time, and before her teacher could respond, they were interrupted by the School Principal.

Lori’s new teacher hurriedly left the room after speaking briefly with the Principal and did not return to the classroom for approximately 2 weeks. The next day, a substitute teacher explained that their regular teacher would be away for a time as her father had unexpectedly passed away the day before.

The next 30 years of Lori’s life was full of similar such experiences, comprised of her mediumship and psychic nuances. In her early 40s, she decided to begin refining her natural gifts of psychic awareness and spirit communications by enrolling at The Arthur Findlay College in London, number one metaphysical college in the world. There she was regarded as exceptionally intuitive.

Following that, she abandoned her “day” job and became a full-time professional psychic medium. Now, she travels all over the USA and Canada doing private readings, house parties, business conference appearances and guest spots on various broadcast media channels. Most recently she was in Milwaukee at the annual Brumder Mansion Halloween Hunt.

“We had such a wonderful and paranormal Halloween at the world-famous Brumder Mansion, that I have been asked to return for a series of Gallery Readings” says Psychic Lori. “While they call it romantic in the official guide, it’s almost effortless to dig deeper into the ‘historical’ aspect of the Brumder B&B to find out that it is considered to be one of the top paranormal hot spots in all of Wisconsin.

According to Haunted Places to Go, “It has been established that there are at least three ghostly spirits in the mansion that are believed to be intelligent hauntings. This basically means that they are able to interact with the living. It is said that the spirits are welcoming, though if experienced firsthand, they may be a bit frightening, simply because they may catch you off guard.”

With that in mind, you are invited to stay the night in order to experience Brumder to the fullest by reserving one of their 6 beautiful suites. All of the rooms have fireplaces and are surprisingly reasonable, ranging from $89 – $169 per night – with 4 of the 6 suites having hot tubs. But, enjoying the accommodations is not a requirement in order to join Psychic Medium Lori Manns for Gallery Readings in Milwaukee at the Brumder Mansion. All are welcome, but seating is limited to approximately 50 persons. Tickets are $40 for the 2-hour session. Reservations are recommended and are easily secured  by calling the Brumder front desk at 414.342.9767.

Psychic Lori will also be providing half-hour and one-hour private readings (at $65 and $120 per person) by appointment before and after the Sunday Gallery Readings and again on Monday. Please, email or phone: 920.615.4646 to secure your spot.

Brumder Mansion Bed & Breakfast is located at 3046 W. Wisconsin Avenue, a main street that runs from downtown Milwaukee, past Marquette University and runs parallel to I-94. Brumder Mansion is on the corner of North 31st and West Wisconsin, in the historic Concordia District. Call 414.342.9767 with questions, to RSVP for the Gallery Readings or for room reservations.

Contact Psychic Lori by email at or phone: 920.615.4646.
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Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening

“For the the Times they are a changin’…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others.

Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a local radio station’s advertising executive. I happened to be there for an eventual meeting about the development of a DesignWise plan for an “integrated” advertising campaign – one that would include earned media in the form of traditional press releases, coupled with a strong emphasis on the diverse forms of social network media.

Later, I provided my client with the following quote from Sut Jhally, Professor of Communications at the University of Massachusetts and founder of the Media Education Foundation:

Advertisers have to go to where the audience is… if they want to sell products. They have no option but to go where the audience has gone. If the audience has gone online, gone to iPods, gone to Facebook – wherever the audience has gone – that is where advertisers must go.”

As I listened to the “old-school” radio pitchman trying to encourage my client to buy a package of “spots,” I envisioned the sharp changes that are sweeping over the worlds of journalism and marketing, as we transit from traditional broadcast to online media. I saw those paid radio spots simply floating away in the breeze much like the dry seeds of a dandelion blossom…

Blowin' in the wind...

Maybe they would land somewhere on favorable ground and sprout forth as a new plant. Most of them would simply blow away like dust in the wind.

It is time that universities, online or otherwise, update their curricula…

I realized that I had come to help my client plant and grow a garden. That’s the profound difference between traditional broadcast media (radio, TV and newspaper advertising) and networked social media… In the old school, we continually threw out spots, hoping someone would eventually see or hear one. In the new school we intentionally plant and cultivate a growing presence in new media resources that remains there and grows larger in in outreach as time passes.

The online gardener’s new tools include:

  • a blog-based Web site with an ongoing stream of fresh content,
  • a well-crafted Business Page on Facebook (with more than a billion members),
  • a YouTube channel (which in itself is also the 2nd most popular search engine) with origiinal videos,
  • micro-blogging your message and joining in the conversation taking place on Twitter,
  • learning about “local” with Google Map Pages and sites like Yelp, Angie’s List among the rapidly expanding dimension of location-based technology
  • ask fans to write reviews in Google and Facebook and public forums like TripAdvisor and, Yelp,
  • take advantage of the free and ever-evolving set of Google’s gardener tools.

It’s no longer if. It’s when…

… the question is no longer “if you decide to employ new media. As newspapers shrink and disappear right before your eyes and radio audiences now listen to what they want on iPods and smart phones, it’s now a matter  of “when” you decide to plant that garden.

How does your garden grow?

Contact, Stephen Kastner at DesignWise Studios to discuss the most effective ways to plant and grow your social media garden.

New Breed of Cat Morphs to Panther, Advertising Becomes Social

“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney.

Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV.

Old media is scrambling to become new media while new media keeps expanding and improving. I am watching Jay Leno’s last night show this morning on NBC Direct.  I don’t watch network TV anymore… as a rule. But, I got here via Yume. And, I am enjoying the show, in part for the clever use of video in both the Leno Show and in the embedded advertising.

The fact remains that this is still an attempt to put old media into some ill-fitting new shoes. While the pros in the Leno Show’s editing booth have concocted some funny video clips, the developers at NBC and their counterparts at Mitsubishi need to go back to the drawing boards, ‘cuz this is a miserable way to try to watch a TV show. By maintaining their control over the content, they have succeeded in destroying mine.

After reloading the locked-up automobile ad, I figured out how to step past the 30-second roadblock to get to the second segment… and the Leno Show streamed on. The second ad from Honda had a larger video footprint, looked better and worked without locking up my screen. The third ad was a major improvement built with Flash rollovers – like the fourth ad.

Meanwhile, on the open-source social media network, major businesses like Pepsi are abandoning the Super Bowl and investing in growing their own social media footprint. Small businesses can do the same and even faster… because this is marketing at the grassroots level where handmade and homemade are often more successful than major corporate productions as evidenced by NBC, Mitsubishi and Honda.

Social Media Spending to Hit $1.3 Billion This Year

Alonzo Bodden on Leno…


Earned Media vs Paid Media… But Beware of PR Puffery!

Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy.

Puff pieces” that have no valid news content will most likely be sent to the trash bin by any self-respecting news agency. However, if you have a special event, a workshop, a new publication, an expansion or if you have earned an award or honor, completed some advanced level of training – anything that might make up an authentic news story – then it deserves to be circulated in the media. A well-written press release should get picked up as news by all types of media including: print, TV and radio broadcasters, Web publications, bloggers as well as throughout numerous channels of social media.

Stephen J. Kastner
Stephen J. Kastner

Having been a professional photojournalist for the New York Times papers in Florida and having written hundreds of news columns and press releases for the print media for over three decades, I know how to write newsworthy stories. Maintaining an extensive set of media contacts and having professional experience helps me provide my clients with an advantage over their competitors who try to create do-it-yourself, in-house PR. Since we only create and distribute valid, newsworthy PR, we are known and respected by media “gatekeepers.”

Earned media vs paid media (advertising) may also include live appearances on radio, television and streaming Internet broadcasts, as well write-ups in letters to the editor, editorials, and polls. The bonus in using PR over paid advertising is not only the price (even if you hire a person to write it professionally, it’s usually cheaper by the square inch than a display ad of the same size), but the credibility factor. A news story is assumed to be truthful and not seen in the same light as an advertising pitch.

With the rapid evolution of social media wherein authentic “conversation” between friends has become the new advertising norm, the following comparisons between earned media and paid media may be valuable:

Earned media fosters customer engagement.
Paid media is based on the old-school, top-down method of tell-and-sell.

Earned media engenders conversation.
Paid media merely pushes information out.

Earned media conversations that foll0w …are organic.
Paid media, is merely sending out a marketing pitch and is often the mark of failure when trying to use that approach in social media .

Earned media enables interaction between the customer and the provider of goods or services.
Paid media offers a pitch to sell goods and services.

Earned media is targeted.
Paid media casts a wide net.

Earned media is distributed and often shared throughout numerous channels and if truly successful, may go viral.
Paid media is distributed over select and limited pathways.

Earned media is highly ranked by search engines and greatly benefits SEO.
Paid media is of low priority in search engine indexing and has a low impact on SEO.

Earned media is positive news coverage that you actively work to get.” – NHTSA

Please, contact me if you would like to learn more about how I can provide you with a means of generating effective earned media…