Storytelling & Content Planning Questionnaire

**Stephen Kastner**
*Storyteller, filmmaker, publisher, and founder of DesignWise Studios.*

Every business, organization, and individual has stories worth telling.

As AI-powered search becomes more conversational, it is increasingly important to help people, AI systems, and search engines understand who you are, what you know, and why your expertise matters.

This questionnaire is designed to help identify the expertise, experiences, and insights that define your work. The better you understand and communicate those strengths, the easier it becomes for others to discover, trust, and remember your work.

You may find our article, The End of SEO? Google’s AI Search Revolution Changes Everything, helpful for understanding why sharing your expertise and experiences matters more than ever.

There are no right or wrong answers. The goal is simply to better understand your experiences, interests, and communication goals.

About You

Your Name

Your Email Address

Phone Number

Business or Organization

Website

How did you hear about DesignWise Studios?

Existing ClientGreen Mountain WritersReferralSearch EngineSocial MediaArticleOther

Your Story

How would you describe what you do to someone you just met?

What subjects or experiences are you most passionate about?

What questions do people frequently ask you?

What stories do you find yourself telling over and over again?

What experiences have taught you the most?

Your Expertise

What knowledge, skills, or experiences do you feel most confident sharing with others?

If you were seated next to an interested stranger at a dinner party, what subjects would you naturally find yourself talking about?

What do you believe people misunderstand about your profession, industry, or area of expertise?

Sharing Your Ideas

Which statement best describes you?

I write regularlyI occasionally write for work or personal projectsI keep a journal, diary, or notebookI frequently share stories verbally but rarely write them downI haven't done much writing since schoolI'm not sure I consider myself a writer

Do you currently capture your ideas in any way?

JournalingHandwritten notebooksNotes on my phoneVoice recordingsBlog postsSocial media postsEmail newslettersVideo recordingsI don't currently record my ideas

Communication Preferences

Which methods of sharing ideas feel most natural to you?

Writing articles or blog postsJournalingEmail newslettersSocial media postsPhotographyVideoPodcasting or audio recordingsPublic speakingTeaching or workshopsOne-on-one conversationsInterviewsOther

Writing articles