AI Visibility Audit & Action Plan

Google search is changing. Discover how AI systems recognize, understand, and recommend your organization with a DesignWise AI Visibility Audit.

Understand How AI Systems See Your Organization

For decades, website owners competed fiercely to appear among Google’s most visible search results. Entire industries emerged around the pursuit of higher rankings, better click-through rates, and coveted first-page placement. Today, that familiar landscape is beginning to change. Increasingly, users are greeted not by a list of links, but by an AI-generated conversation that summarizes information, answers questions, and guides the discussion before a visitor ever reaches a website.

In many cases, the traditional search results still appear below the conversation. The difference is that users may never scroll far enough to see them. The new challenge is no longer simply ranking well. It is becoming part of the conversation itself.

Google’s shift toward AI-generated search results has changing how people discover businesses, organizations, authors, publishers, and experts online. Traditional SEO is still important, but visibility increasingly depends on something larger:

  • recognizable expertise
  • structured content
  • author identity
  • entity authority
  • multimedia
  • trust signals
  • ecosystem connectivity

The question is no longer simply: “How well does my website rank?”

The new question is: “How visible am I to AI systems that are increasingly answering questions on behalf of users?”

How the Audit Works

🔍 Discover

Review your website and digital footprint.

🤖 Analyze

Evaluate visibility across major AI systems.

📊 Score

Measure authority, structure, and discoverability.

📝 Plan

Identify opportunities for improvement.

🚀 Grow

Receive a prioritized action plan.


Hidden Visibility Challenges in the Age of AI

  • Expertise that isn’t clearly visible online
  • Missing author biographies, leadership profiles, or trust signals
  • Strong organizations with fragmented digital footprints
  • Valuable content buried inside difficult site structures
  • Years of experience that AI systems struggle to recognize
  • Websites that answer questions for visitors but not for AI systems
  • Websites, newsletters, social media, and community platforms that aren’t working together

These challenges often remain invisible until organizations begin evaluating how modern AI systems interpret their websites, content, expertise, and digital presence.

What Is an AI Visibility Audit?

The DesignWise AI Visibility Audit & Action Plan evaluates how your organization appears across modern AI systems and identifies practical opportunities to strengthen your digital presence.

We assess:

  • Website structure and content organization
  • Entity and identity visibility
  • Author authority and trust signals
  • Internal linking and topic clusters
  • Conversational search readiness
  • Original media and storytelling assets
  • Ecosystem connectivity across websites, newsletters, social media, podcasts, and video
  • AI discoverability across major platforms

Four-AI Visibility Analysis

As part of the audit, we evaluate your visibility using multiple AI systems, including:

🤖 ChatGPT
Visibility & Context

🔵 Gemini
Google Ecosystem Recognition

🧠 Claude
Knowledge Depth & Understanding

🔍 Perplexity
Search & Citation Visibility

We test how each platform recognizes, understands, evaluates, and represents your organization, services, expertise, and online presence.

Sample AI Visibility Scorecard

A sample illustration of the type of findings included in your audit report.

Overall AI Visibility Score
66 / 100

This sample score is provided for illustration purposes only. Every audit includes a personalized scorecard and written recommendations.

What You’ll Receive

Your AI Visibility Audit & Action Plan includes:

  • AI Visibility Scorecard
    A snapshot of your current visibility, authority, and AI readiness.
  • Four-AI Assessment
    A comparison of how ChatGPT, Gemini, Claude, and Perplexity currently perceive your organization.
  • Entity & Identity Review
    An evaluation of how clearly your expertise, leadership, services, and organization are represented online.
  • Prioritized Action Plan
    Practical recommendations organized by impact, effort, and opportunity.
  • Growth Opportunities
    Specific suggestions that may include:
    • website improvements
    • content development
    • FAQ creation
    • internal linking strategies
    • author profile enhancements
    • video and multimedia opportunities
    • newsletter and community-building recommendations

AI Visibility Audit & Action Plan

Personalized by DesignWise Studios. No automated reports.