All Media Will Soon be Personalized, How to Create Your Own News Channel in Facebook
“All media will be personalized in three to five years,” says Facebook’s Chief Operating Officer Sheryl Sandberg. “People don’t want something targeted to the whole world – they want something that reflects what they want to see and know.” Sandberg’s comments, delivered at a conference in September, 2009, may have underestimated the speed at which [...]
Get Permission to Advertise… If Not, You Will Most Likely Be Ignored
“According to Forrester Research, 48 percent of consumers today now believe they have the right to decide whether or not to receive advertising.” – Bob Gilbreath in The Next Evolution of Marketing Consider just exactly what that means as you sit there with that remote in your hand, as you turn on the pop-up blocker [...]






0 Comments