Press Release Copywriting & Distribution

A DesignWise Press Release is a newsworthy story created in print, photos and/or video delivered to members of the Northeast Wisconsin news media for the purpose of announcing something that concerns your Door County business.

extra-blog-200We maintain an active database of more than 150 news editors, TV anchors, radio and newspaper reporters, segmented into three specific types of media:

  1. print journalism (newspapers and magazine),
  2. broadcast media (TV and radio)
  3. online (bloggers and Web magazines).

We deliver DesignWise PR via email to our own private regional lists of assignment editors, newscasters and reporters using a sophisticated distribution system that tracks the open-rate and click-throughs. Afterwards, we provide clients with followup reports on the response level to each press release. We also publish the  press releases on our own popular DesignWise Web magazines:

Our Web magazines act as a repository of DesignWise press releases and make your company’s news even more prominent on the Web, searchable via major search engines.

See our latest Press Releases…

The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to our clients and/or provide publicity for products or events that you wish to market. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Since we are journalists, our press release are typically picked up and printed as submitted, but without our by line. Many of the stories you read in the Pulse or The Gannett Papers were written here in our studios.

Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.

Please call 920.256.9449 to discuss distributing your news as a DesignWise Press Release.

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