Google’s Organic Search Soon to Include Facebook & MySpace Updates Along With Tweets and Blog Posts

Daisey Whitney reports that Google’s Real-time Search Surfaces Tweets, Blogs and Soon Facebook Updates.

Stephen J. Kastner
Stephen J. Kastner, DesignWise

Last week I decided to add a specific category called Google Watch to my writing and reporting here in the DesignWise Web Marketing blog. With Google controlling approximately 65% of the search market, coupled with the fact that it is an ever-changing entity, it’s important to pay close attention to the continuous changes taking place at Google.

While searches at Google now include content from Twitter, Friendfeed, Identi.ca, Jaiku and Yahoo Answers, the latest announcement that they plan to include status updates from Facebook and MySpace will be seen by some as an invasion of privacy. I see it as a marketing opportunity. A Daoist would say, “It’s all in how you perceive the cup… half-full or half-empty.

According to Google product manager Dylan Casey, their intention is to have Google’s organic search reflect what people are talking about right now, the current thought-stream…  “real-time search.”

“See what’s being published right this second,” says Casey. “You can select Updates and Latest and actually see that content stream in as its being published.”

Adam Ostrow says, “Now, with one sweeping stroke, Google has grabbed the lead in the real-time search space, and it appears that Facebook and Twitter have both conceded that they aren’t going to outbuild Google when it comes to search.”

Developing a broad social footprint and entering into the dialogue – that means listening as well as talking – is now a given if you expect to have a successful role in contemporary marketing.

Tired vs Wired, Yahoo vs YouTube and a Quick HD Pocket Camera Revue

You may already know that YouTube is the second most popular… search engine.

For more than a year, YouTube has dominated Yahoo for runner-up status behind Google in the search engine popularity rankings as reported by research firms like Comcast. Partly due to the fact that YouTube videos are now included among the standard Google search results, with Google claiming 65% of search market, nonetheless there is another shift taking place which deserves reflection.

Since learning of the shift, I have started using YouTube as a primary research tool. When I want to see how something is done, I search YouTube. Taking this cue to the next level means incorporating this realization into your own Web design strategies and marketing practices. People now expect to see video included as one of the components in an effective Web site.

This doesn’t necessarily mean that you must add the cost of professional video production to your budget. Windows and Mac both include video editing software in their basic installation packages and there are lots of additional, free tools online. With more than 15 hours of video uploaded to YouTube every minute, homegrown video has become a populist media form.

Chad Hurley, the co-founder and chief executive of YouTube explains, “That’s the equivalent of Hollywood releasing more than 57,000 full-length movies every week.”

The hardware isn’t expensive either. The Creative Labs Vado HD 8 GB Pocket Video Camcorder is a bargain at $114.99 on Amazon ($199 list). The HD signifies High Definition, that it shoots in widescreen format (16 x 9 as opposed to the earlier 4 x 3 TV standard) at 720p (image size 1280 x 720) at 30 frames per second progressive scan; recorded as MP4 files.

How would you like to get the camera for less than $15? This particular deal gets even better the deeper you dig. The Amazon fine print says:

Special Offer: Save $100 on the cost of this product when you agree to join Audible.com’s AudibleListener® Gold program for 12 months starting at $14.95 per month.

The base price is currently $20 cheaper than the Flip UltraHD Camcorder – plus the Creative Labs Vado unit has a larger 2″ display screen and a much better wide angle lens. Chris Pirillo rates Creative Vado at the top in this great set of three comparable videos:

The Kodak Zi6 HD Pocket Video Camera would be another good choice based on price at $99, but it comes with such little memory and has poor low light capabilities.

If it’s time for you to begin experimenting and learning to create and upload videos, be sure to watermark them with your Website’s URL and post them everywhere at once using Tubemogul. Check out DesignWise Films and Video Production for more specific articles on video production and marketing.