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	<title>DesignWise Studios of Door County - Web Marketing, Inbound Advertising, Social Media, Website Design, Video, Facebook &#187; Debra Hadraba</title>
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	<description>Empowering Clients is our prime objective...</description>
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		<title>Creating e-Books for Kindle and Other Forms of Merged New Media</title>
		<link>http://designwise.net/2010/01/creating-e-books-for-kindle-and-other-forms-of-merged-new-mediae/</link>
		<comments>http://designwise.net/2010/01/creating-e-books-for-kindle-and-other-forms-of-merged-new-mediae/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 04:46:54 +0000</pubDate>
		<dc:creator>Stephen Kastner</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Acrobat 9 Pro]]></category>
		<category><![CDATA[Amazon Kindle]]></category>
		<category><![CDATA[Debra Hadraba]]></category>
		<category><![CDATA[Digital Text Platform]]></category>
		<category><![CDATA[Lessons from the Heart]]></category>
		<category><![CDATA[MobiPocket Creator]]></category>
		<category><![CDATA[Xtranormal]]></category>

		<guid isPermaLink="false">http://designwise.net/?p=199</guid>
		<description><![CDATA[The shift from ink and paper to the digital realm is simultaneously taking place on at least seven major platforms and tons of electronic devices created and promoted by developers like Amazon, Apple, Google and Sony. I suggest taking a look at Calibre in order to get an overview of the current status of e-book [...]]]></description>
			<content:encoded><![CDATA[<p>The shift from ink and paper to the digital realm is simultaneously taking place on at least seven major platforms and tons of electronic devices created and promoted by developers like Amazon, Apple, Google and Sony. I suggest taking a look at <a id="aptureLink_IEULmJIs3M" href="http://calibre-ebook.com/"><strong>Calibre</strong></a> in order to get an overview of the current status of e-book reading and publishing.</p>
<p>The site explains, &#8220;Calibre is a free and open source e-book library management application     developed by users of e-books for users of e-books&#8221; &#8230;but, it is a lot more than a cataloging tool, in that it will also convert your e-books into whatever format you require, then connect and upload them to your specific e-reader.</p>
<p>Listed among the top e-book source formats are some familiar and perhaps some new file types that include: LIT, MOBI, EPUB, HTML, PRC, RTF, PDB, TXT and PDF. Calibre output formats include: EPUB, FB2, OEB, LIT, LRF, MOBI, PDB, PML, RB, PDF, TCR, TXT and PRC. Are you overwhelmed yet?</p>
<p><a id="aptureLink_wEQjStocEc" style="margin: 0pt auto; padding: 0px 6px; text-align: center; display: block;" href="http://news.cnet.com/i/bto/20090302/kindle2.jpg"><img class="alignleft" style="border: 0px none;" title="Ex default for Kindle 2 text to speech Legal | Speeds and feeds" src="http://news.cnet.com/i/bto/20090302/kindle2.jpg" alt="" width="NaN" height="NaN" /></a><strong>Amazon</strong> provides the <strong>Digital Text Platform</strong> for authors wishing to publish e-books for their <strong>Kindle </strong>wireless reading device. Learn all about using it in the <strong><a href="http://forums.digitaltextplatform.com/dtpforums/index.jspa" target="_blank">DTP Forum</a></strong>. Amazon DTP supports several document formats for uploading and conversion (HTML, Microsoft Word (.doc), plain text (.txt) and Adobe PDF). Amazon DTP also fully supports eBooks created in the .mobi format if they are unencrypted. You can use Calibre or the <strong><a href="http://mobipocket.com/en/DownloadSoft/ProductDetailsCreator.asp" target="_blank">free MobiPocket Creator</a></strong> and upload the resulting mobi file.</p>
<p>While some people think the <a href="http://www.slate.com/id/2212320/" target="_blank">Kindle spells the beginning of the end for publishers</a>, and some <a href="http://jakonrath.blogspot.com/2009/06/amazon-kindle-numbers.html" target="_blank">authors are happy about being able to sidestep the middlemen</a> by publishing directly on Kindle, <a href="http://www.theglobeandmail.com/blogs/in-other-words/ive-been-kindled/article1421059/" target="_blank">readers are generally delighted at all of the convenient features the Kindle provides</a>.</p>
<p>One of my most recent goals has been to develop a mixed-media publication that combines text and video. Adobe&#8217;s <strong>Acrobat 9 Pro</strong> now supports embedding videos into PDFs. I am creating my first experimental documents merging animated cartoons made in <strong><a href="http://www.xtranormal.com/profile/1175631/" target="_blank">Xtranormal</a></strong> with <strong><a href="http://honoryourtruth.com" target="_blank">Debra Hadraba&#8217;s Lessons from the Heart</a></strong>&#8230; to be included in her forthcoming enhanced CD. The videos will be set to autorun when you open the page that they reside on. The mpeg4 videos, scaled down to hand-held device size (480 x 360), are the smallest file size and universally compatible with mac, unix, beos and windows.</p>
<p><strong>LINKS:</strong><br />
<a href="http://content.zdnet.com/2346-13615_22-382181.html?tag=nl.e539" target="_blank">Consumer Electronic Show 2010: Top 10 new e-book readers</a></p>
]]></content:encoded>
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		<title>Fair Trade Music&#8217;s NoiseTrade becomes Free Trade</title>
		<link>http://designwise.net/2009/10/fair-trade-musics-noisetrade-becomes-free-trade/</link>
		<comments>http://designwise.net/2009/10/fair-trade-musics-noisetrade-becomes-free-trade/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 19:57:05 +0000</pubDate>
		<dc:creator>Stephen Kastner</dc:creator>
				<category><![CDATA[Indie Music Marketing]]></category>
		<category><![CDATA[Debra Hadraba]]></category>
		<category><![CDATA[James McMurtry]]></category>
		<category><![CDATA[NoiseTrade]]></category>

		<guid isPermaLink="false">http://designwise.net/?p=55</guid>
		<description><![CDATA[&#8220;A great record is its own best marketing tool,&#8221; says Derek Webb, singer/songwriter and Co-Founder of NoiseTrade. &#8220;All the marketing dollars in the world can&#8217;t accomplish what one great record can, especially if it&#8217;s set free to roam around and connect with the right people.&#8221; The music industry is changing rapidly and our tools are [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;A great record is its own best marketing tool,&#8221; says <strong>Derek Webb</strong>, singer/songwriter and Co-Founder of <a href="https://www.noisetrade.com" target="_blank">NoiseTrade</a>. &#8220;All the marketing dollars in the world can&#8217;t accomplish what one great record can, especially if it&#8217;s set free to roam around and connect with the right people.&#8221;</p>
<p>The music industry is changing rapidly and our tools are going to have to change with it. A couple of years ago, Derek got fans to give him five emails for a free album download. A few years later, we have a generation that hardly uses email, preferring to Twitter and send Facebook messages.</p>
<p>In 2006 Webb gave away his ‘Mockingbird&#8217; record for free online, asking in return for a little information (name, email address, and postal code), and as part of the process, for fans to invite their friends to download as well. In three month&#8217;s time Webb gave away over 80,000 full downloads of his record and collected valuable information for as many new fans. In addition, Derek has since seen many sold out shows and increased merchandise and record sales, including a curious spike in sales of the very record that was given for free.</p>
<p>It was the massive success of this experiment that inspired Webb, with the help of a few trusted friends, to start NoiseTrade. Now any artist can freely distribute their music online, via NoiseTrade&#8217;s remarkable and embeddable widget, offering fans the choice to tell 5 friends or to pay any amount in exchange for an immediate download.</p>
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<td style="vertical-align: top;">I discovered NoiseTrade being used by Texas singer/songwriter, <strong>James McMurtry</strong> and followed his lead to open an account and develop a widget for <a href="http://honoryourtruth.com" target="_blank"><strong>Braveheart Women&#8217;s recording artist and songwriter Debra Hadraba</strong></a>. I had to  generate and <a href="http://designwisefilms.com/2009/09/whats-an-id3-tag-and-why-should-i-care-more-on-making-debra-hadrabas-braveheart-enhanced-cd/" target="_blank">correctly tag the MP3s</a> at 192kbps, upload them, then NoiseTrade creates the Widget, plays samples and handles the rest.</p>
<p>&#8220;Who needs peer-to-peer when you can have artist-to-fan?&#8221; Derek concludes, &#8220;If artists and fans realized how they could help each other and started making direct connections, without a middleman, the whole industry would change overnight. It would start a revolution.&#8221;</td>
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<p>Calling themselves &#8220;<strong>Fair Trade Music</strong>,&#8221;  NoiseTrade began their concept charging a $250 artist signup fee. They celebrated their one-year anniversary by dropping the fees altogether. They did get  a few complaints from some of the charter artists who paid to use the service in the first year and tried to honor this group by locking them in at 90% of profits rather than the 80% that new artists get.</p>
<p>&#8220;For us the most obvious reason we had to make this change was because we need to practice what we preach,&#8221; explains <strong>Joe Kirk</strong> of NoiseTrade. &#8220;We tell artists to give away music to build relationships with their fans and to find new fans. We tell them that there are many ways to make a living if you have a solid list of fans and you know who they are, where they live and how to contact them. Then we ask those artists to pay us upfront for our help. Get the disconnect? We haven’t been living by the principles we espouse. We affectionately refer to it as &#8216;eating our own dog food&#8217;.”</p>
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