New Breed of Cat Morphs to Panther, Advertising Becomes Social
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney. Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV. Old media is scrambling [...]






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