With YouTube currently ranked 2nd to Google as a “Search Engine,” video is now an essential and vital component of any effective public relations and marketing plan.
The classic days of network television have been surpassed by a tsunami of social change… multiple screen-watching, interactive users and short-form, 3-5 minute videos. On Oct 10, 2006, Google Inc. snapped up YouTube Inc. for $1.65 billion, seizing a starring role in the online video revolution. A Google account as key to a creating a business YouTube Channel is now a primary marketing tools. Your brand deserves an audience of your own… and we look forward to providing you with the means to reach them:
- 15 second spots as digital video creative in pre-roll,
- 30-second spots for complex or emotionally resonant messages for placement where the user must take an action, clicking on an ad or rolling over an in-text link, to begin playing the ad (where viewers display more patience for longer messages).
- 3-5-minute infotainment that delivers “information-based video content that also includes entertainment in an effort to enhance your brand’s popularity with audiences and consumers.”
- 30-minute, 1-hour and feature-length documentaries.
DesignWise Studios will script, film, edit, publish and distribute your custom HD video content on a dedicated YouTube Channel of your own and on our own DesignWise YouTube Channel… you can embed your videos anywhere from there while making sure they appear in YouTube’s search results.
Here are links to a sampling of several YouTube channels we have created and manage for our clients, including representative examples of the short-form videos we develop and publish… all components of their Social Marketing Blueprint: