The Web has turned advertising from a traditional corporate inside-out model to a new social outside-in model. Are you still operating on a set of old principles that seem to be vanishing before your eyes along with the expected results?
As video continues to gain greater prominence, we are starting to build dedicated YouTube channels for clients as part of an overall social footprint campaign. Today YouTube announced the publication of YouTube Creator Playbook, a 70-page ebook that will be…
The era of interactive choice and the emergence of vast social networks marks the end of Tell-and-Sell advertising, replaced by authentic Word-of-Mouth sharing, comments, reviews and ratings. Andy Sernovitz teaches word-of-mouth marketing to the biggest brands and to thousands of…
“A feed is a function of special software that allows feedreaders to access a site, automatically looking for new content and then posting the information about new content and updates to another site.” – The WordPress Codex “The Web has…
If people are willing to pay for single articles, buy a recurring subscription or become a member with or without restricting access to your content, you need a little magic to manage payment and renewals. With a WordPress CMS-driven Website…
After you claim your listing in Google Places for Business, there’s plenty of work remaining. This set of slides will get you started with a dozen of the most important free local listing services and a way to manage your…
Google’s link shortener, Goo.gl and Bit.ly have both added the capability of creating and tracking QR Codes from within their platforms. The movie clip above is quite informative, but one QR Coder (listed below) says, “Despite being one of the…
The Kodak Zi8 HD Pocket Video Camera was written up as my top choice in Flip-style cams a year ago and for a while, the price was tumbling. Now, you have no excuse! It’s time you started adding video blogging…
Here’s a cool Print Friendly & PDF button that saves paper and ink when printing or creating a PDF. It’s fast, easy, and looks great when printed. Add the button now – your users and the green Earth will benefit. Click…
“All media will be personalized in three to five years,” says Facebook’s Chief Operating Officer Sheryl Sandberg. “People don’t want something targeted to the whole world – they want something that reflects what they want to see and know.” Sandberg’s…
The January monthly SMBDC meeting is sponsored by Brew Coffeehouse, providing participants with delicious coffee and snacks on Wednesday, January 19 from 9 – 10:30 am. At the close of 2010 when Time Magazine named Mark Zuckerberg their person of…