Mark Zuckerberg Planning an “Empathetic” Dislike Button

Speaking at a Facebook headquarters Q&A session on Tuesday, developer Mark Zuckerberg says a ‘dislike’ button is nearing the testing stage.

While many people are going to have their wishes fulfilled with the arrival of a counterpart to the Facebook Like Button, the Dislike Button may be the ultimate undoing for those in business who try to use Facebook as a way of engaging potential customers with a ‘Buy my stuff’ shoutout. After enough slap downs, even the thickest of skulls might begin to comprehend the more “socially” correct form of advertising.

facebook-dislike-buttonZuck is trying to figure a way to allow people to show “empathy,” without the site becoming like Reddit. It will be interesting to see if more Dislikes cause a post to dry up or if a wildly unpopular post gets the same boost in organic distribution as a well-Liked post.

There are lots of other buttons I’d like to see. How about a Sympathy Button, useful when someone breaks a leg, their cats dies or their partner unexpectedly dumps them? Or how about a Baldfaced Lie Button, as we move into the political season? Of course some people are pleading for a TMI Button and a Meh Button.

How-to: Embed and Self-promote Your Facebook Posts

The ongoing curtailed distribution of your Facebook Business Page updates is discouraging but, here’s a way to boost their EdgeRank by encouraging more likes and comments.

facebook edgerank

Hosting Comments within your WordPress CMS enabled Website might seem like a good thing, despite the occasional spammers. Responding to comments builds engagement, one of the most important reasons why people will return to your Website and link to you. If your site visitors leave a comment it show you they care by starting a conversation. All you have to do is respond, and you’re building a relationship! Why not shift some of that discussion over to energize your Facebook Page as well? I use this 3-step process to embed Facebook comments back into a Website’s Post or Page:

  1. Write and publish an article on your Website. Then, post a link to it along with an enticing comment on your Facebook Page.
  2. Then, click on the dropdown arrow in the upper right corner of that status update and click the link to Embed Post.
    facebook-edgerank
  3. Copy and paste the embed code back into your WordPress Post or Page by clicking on the Text tab (next to the default Visual tab) located in the upper right corner of the content editor window.facebook-codePaste the Facebook embed code at the bottom of the editing window and then click Update.

Now, when site visitors see the Facebook Post (embedded below), they can immediately Like and Comment there – promoting your Page and boosting the Edgerank of that Facebook post as well.

So… need I say it again?
Please, Like, comment and share in the live embed below:

RESULTS: Within 24 hours, the news feed distribution of this Facebook post has jumped to more than 10 times the average of previous posts!
facebook-results

Facebook Now Allows Profile Pages to Convert to Business Pages

There are plenty of new Facebook users that decide to start creating a business presence by faking a Personal Profile page.

banditIn a short time, most of these business users soon come to realize the shortcomings of such a decision but by then, they may already have hundreds of “friends.” If they are really successful, they will be forced to face the fact that Personal Profiles are capped at 5,000 friends. Facebook Business Pages are privileged with unlimited “Likes” – without fans having to ask and then wait to be granted access.

Businesses that impersonate people are heading toward a life of Facebook crime… by creating an impostor Profile you risk being deleted as a clear violation of Facebook policies. Under Facebook’s terms of service, users are required to use real identities and not hide behind false or anonymous accounts, a violation that can lead to Facebook closing an account. There are a completely different set of rules for Facebook Pages.

“Facebook has always been based on a real-name culture,” says Debbie Frost, a spokeswoman for Facebook. “This leads to greater accountability and a safer and more trusted environment for our users. It’s a violation of our policies to use a fake name or operate under a false identity.”

Other shortcomings…

One of the biggest disadvantages of trying to use a Personal Profile for Business is the loss of Tabs & Apps. You can add all of the silly games you want to your Profile but none of the useful custom tabs or Apps that are available only for use on Business Pages. For example, Facebook apps can automatically showcase your YouTube channel, add a Google+ Tab, an e-mail signup form or even embed a full-blown shopping cart into your Facebook Business Page.

Apps are somewhat harder to find than games. However, Andrea Vahl explains How to Find and Add Facebook Apps to Your Facebook Page in a well-written Social Media Examiner post. In another valuable post, Mari Smith, a widely-recognized social media expert and author, provides an invaluable list of the Top 75 Facebook Apps – “to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email and much more.”

 

Facebook also offers Business Page administrators a variety of powerful tools that help you manage and track engagement, a benefit denied to Personal Profiles.

So, how do I fix this mess…

Previously, you had no choice but to bite the bullet and start over… but now, Facebook Allows Profile Pages to Become Business Pages.

At this time only your profile photo and friends will be moved to your new Page. No other content will be moved. You will still be able to log in from your original email address and password. Click to learn more about how and why to convert your Profile into a Page.

Then, you can click this link when you are ready to begin your Profile To Business Page Migration.

The first thing you will be asked is to select which type of Page you are as depicted below:

Once you get on the right track, you can build a much greater audience,, add a custom landing page, perhaps use Facebook advertising and add a number of other apps and enhancements.

Scheduling Appointments and Booking Reservations with a Plugin

Schedulicity and Bookfresh are enticing appointment management applications, but ongoing monthly fees are annoying and they can get expensive.

DesignWise Web design and marketing solutions

When a client asked me to research a way for her to schedule phone consultations online via her Website, I started looking at alternatives to subscribing month-to-month for an online appointment booking service. Being a WordPress advocate, I knew there must be a ton of plugins that would do the job for free or for a flat fee, one-time purchase.  DWBooster’s Appointment Booking Calendar merits my final stamp of approval as a great alternative, providing a free version and a Pro upgrade priced at $49.95.

Appointment Booking Calendar from DWBoosterAppointment Booking Calendar is a WordPress plugin that will permit you to accept payment and book online reservations for available time-slots in your appointment calendar. The booking form is easily linked to your PayPal payment account. You can use it to accept bookings for salons, phone consultations, classroom events, transportation or any other type of activity where a specific and limited time segment must be selected. It also allows you to define the maximum number of bookings that can be accepted for each time-slot. Click for a complete list of features and a comparison of the free vs the Pro versions.

If you are seeking to book daily reservations in a hospitality lodging environment, their Booking Calendar Contact Form plugin enables you to create a classic contact form or a booking form with a reservation calendar, optionally connected to a PayPal payment button. The reservation calendar lets the guest select their check-in and checkout dates.  There are two types of bookings available in the calendar configuration: full-day bookings or partial-day bookings. With full-day bookings the whole day is blocked as reserved, while in partial-day bookings, the start and end dates are partially blocked as needed for example in room or hotel bookings.

If you need help installing and configuring these plugins, we are just a phone call 920.256.9449 or an email away.

Photo Enriched Interactive Tweets Add Greater Dynamics to Your Posts

On Thursday, Sept. 26, Twitter announced, “We’ve put the photo front and center, with a bigger and bold visual focus on the media.”

This is one of several big changes that Twitter is rolling out. Since images invoke greater interaction (aka click-throughs), start by getting in the habit of including images in your Tweets. Then, embed those Tweets into an article wherever relevant and meaningful. Embedding a Tweet into your WP post is effortless as WordPress explains: First locate the tweet you want to post. Then click the timestamp. You’ll be taken to the page for that individual tweet. Copy the URL in the address bar. Next, in your blog’s post editor, paste the URL on a line by itself (no HTML necessary).

Readers can interact with them just as they can in Twitter. Click the reply icon to join the conversation, retweet to share and favorite them to show appreciation. And as always, you can click the follow button to get the Tweets in your home timeline.

Here’s an example:

Did you know you can also embed fully interactive Facebook posts?

This Bud’s for You! Turning Points Made for Music …and YouTube

I found my self captivated by an ad for a beer that I don’t drink, featuring a rap artist I’d never heard of …and I don’t even like rap music.

There is a subtle revolution going on. I was intending to watch Kevin Spacey speaking at the Edinburgh Television Festival about the bigger revolution in the shift away from cable to Netflix – the only company that agreed to back him in the production of a “13-hour film” in House of Cards, without requiring a pilot.

Spacey says,”The audience has spoken. They want stories!”

And that’s why I stopped to watch the entire YouTube pre-roll commercial before watching Kevin Spacey, to learn the 1:51-minute story of a rapper named Ab-Soul.

“You can skip to video in 5 seconds.”

That’s it! In YouTube’s skippable ad format, advertisers only have 5 seconds to win over my interest and I am impatiently counting… Using short-form documentary in black and white, Budweiser manages to do so, launching an engaging new concept with a collection of Pivotal Career Moments they call Turning Points. It’s just one of six parts of the Made for Music campaign that Bud launched with Vice and Facebook in July, 2013.

I am excited because Bud is confirming a personal artistic direction that I have been developing – one in which authentic story content is presented by a funding sponsor. As a marketing consultant and doc filmmaker, my earned media approach is demonstrated in the following video I just produced on the recent Baylake Tall Ship Festival, a project funded by Shipwrecked Brewery Pub & Restaurant in Egg Harbor.

Meeting up with David HB Drake at the beer tasting tent was sheer luck, not to mention the fact that he was dressed in nautical attire and just happened to somewhat resemble the company’s iconic ship captain.

Shipwrecked-Logo-500

 

Jesse Horne, working the tent for Shipwrecked, was quick to improvise and I was fortunate to capture the moment, using their exchange as a tail to David’s performance of an original song he calls “The Lakes of Amerikey.” Here’s an opportunity for Shipwrecked to follow my lead and emulate Budweiser in building a campaign around the music of a talented musician and nautical historian that  just happens to personify their brand.

Have you begun to use the power of video publishing? Michael Hyatt, author of  Platform: Get Noticed in a Noisy World says, “The good news is that video is cheaper to produce than ever. You can get professional quality video produced for a fraction of what it used to cost.”

youtube-32

Check out the DesignWise Studios YouTube Video Channel to see how others are adding short-form video to their marketing campaigns. Then, contact me to plan your own video campaign – from channel design and distribution, to complete professional video editing and production – all at DesignWise Studios.

David HB Drake has written more than 200 songs, many of them sea shanties and songs of the Seven Seas and Great Lakes. He is the official chanteyman of Wisconsin’s flagship, the S/V Denis Sullivan and educator at Pier Wisconsin Maritime Center. Living his dream, David has also served as chanteyman on the movie tall ship “HMS Bounty.” You may find him at pirate festivals appearing as “Graybeard, The Ancient Mariner” and he authors “Graybeard’s Advice for Lubbers,” a column in Pirates Magazine.  

The Favicon Plugin: How, What and Why?

Wikipedia defines the favicon as:

/ˈfævɪkɒn/ (short for Favorite icon), also known as a shortcut iconWeb site iconURL icon, or bookmark icon, is a file containing one or more (animated gif) small, most commonly 16×16 pixels, associated with a particular Web site or Web page.

Various Web browsers provide different types of favicon support, but typically they display a page’s favicon in the browser’s address bar and next to the page’s name within the bookmarks. 

Browsers that support tabs, typically show a page’s favicon next to the page’s title on the tab, and site-specific browsers also use the favicon as a desktop icon.

If you are using WordPress CMS software, Arne Franken‘s version 4.0 of All In One Favicon plugin supports a wide range of favicon formats (including the PNG icon for Apple Touch) and provides for the selection of specific locations within the Website where different favicons may be displayed.

You can create static or animated favicons in several different formats to install into your Website or you can search and select from numerous online archives of free, shared favicons.  One of the best resources for both, is located at www.Favicon.cc.

Favicon generator
Favicon generator

Favicon.ico not a recognized format in Photoshop? Here’s a free plugin to fix that.

Marketing with Twitter Business Pages?

Twitter is unveiling new design features that will include brand pages for supporting advertisers.

Everyone has been wondering how Twitter will begin to monetize its traffic volume. Promoted Tweets, Promoted Trends and Promoted Accounts are already a part of the Twitter business model. A promoted Twitter account is featured in search results and within the Who To Follow section, Twitter’s account recommendation engine that identifies similar accounts and followers to guide users to discover new businesses, content, and people on Twitter.

Soon, Twitter’s Enhanced Profile Pages will permit brands to display their logos more prominently, let them “pin” tweets to the top of their timelines and have selected tweets automatically expand to display YouTube clips or other content. These are just a few of the new features announced along with 21 initial beta brand partners launching Twitter Business Pages. Brand pages for nonprofits and individuals are on the way.

As small businesses become more familiar with new techniques of engagement using social media marketing tools, they are allocating more time to engage their target audiences. That’s the findings revealed in the latest November, 2011 report from marketing specialist Constant Contact. A full 81 percent reported using social media to market their businesses, up from 73 percent in the spring of 2011. Click for the Key Findings of this report.

Twitter is quickly regaining ground as usage surged in the last six months, from 60 percent in spring 2011 to 76 percent in November. Effectiveness scores also improved across certain key social media marketing channels in just six months, with 60 percent of those using Twitter finding it effective for marketing their business, up from 47 percent in spring 2011.

Fall 2011 Attitudes and Outlook Survey

Infographic by Constant Contact

LinkedIn Guru Video Clips Featured at Next Social Media Breakfast Door County, Oct 19 #SMBDC

On the morning after Door County’s windstorm, author Wayne Breitbarth was in Sturgeon Bay at Glas to present a dynamite lecture with step-by-step instructions on how to maximize LinkedIn for business… too bad only 4 people were able to get there to benefit!

The "LinkedIn Guru" Wayne Breitbarth
The "LinkedIn Guru" Wayne Breitbarth

But, I was one of them and I came equipped to deal with the dilemma. With Wayne’s permission, I recorded the entire event on HD video and will share the highlights at our next Social Media Breakfast Door County event on Wednesday, October 19 in Ellison Bay at Brew Coffeehouse. Proprietor, Jennifer Lee is baking a coffee cake, which will be available at 9 am for a 1/2 hour of socializing. The presentation will begin at 9:30 am and will include large-screen projected videos and a discussion of Wayne’s 6 Power Tips for LinkedIn. The presentation was exceptional at Glas, and I look forward to sharing it with you.

A business leader himself, Wayne Breitbarth is an owner of M&M Office Interiors in Pewaukee, Wisconsin. Prior to his involvement in the office furniture business, he spent nearly twenty years in the automotive industry. Wayne is also the founder of Urban Promise, a youth mentoring program that brings together business professionals and high school students in Milwaukee Public Schools.

As a LinkedIn expert, he has inspired audiences at many of Milwaukee’s most prominent companies and organizations as well as nationally, at conventions, industry association events and corporate training sessions. Wayne’s diverse business experience, pragmatic teaching style, and infectious sense of humor have earned him the praise of the press, branding him as the “LinkedIn Guru.”

Wayne is continually asked to speak at Executive Agenda (EA), YPO and TEC meetings as well as CEO Roundtables, where his thirty years of experience as a business owner and manager enables him to help his peers understand how social media can benefit their companies.

“LinkedIn does many things really well, but based on my personal experiences, feedback from my audiences and my semiannual LinkedIn user surveys, the three things LinkedIn users find most beneficial are researching, networking and marketing,” says Breitbarth. “The moment we get our profile up, most of us old-school business folk want LinkedIn to produce lots of sales. Well, that’s probably not going to happen. On the other hand, those people who are spending time improving their researching, networking, and marketing techniques are certainly seeing an increase in their sales.”

Wayne has compiled his tactics in a new book, “The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search” (March 2011, Greenleaf Book Group). His book is a simple, user-friendly guide aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool.

“Have a well-defined, documented strategy so you can measure your results or forget it. Your time would be better spent enjoying your favorite hobby or leisure activity,” says Breitbarth. “It doesn’t bother me when someone comes to my class and says, ‘Great, I get it now, but I don’t see how it will work for me; so I am going to pass.’ Bravo to that person. At least he is on to the next new idea or thought about how he is going to grow his network and business.”

Check out his book for yourself by downloading a free chapter at: www.powerformula.net.

“The combination of Wayne Breitbarth’s passion for the power of social networking and his real-world business experience, deep knowledge, mastery of LinkedIn and his skill as a trainer make the ‘The Power Formula for LinkedIn Success’ a real standout.” – Frank Martinelli, President of the Center for Public Skills Training.

You can email SMBDC founder, stephen.kastner@smbdc.com or call 920.256.9449 with questions on SMBDC’s monthly meetups taking place at various, random locations all around Door County. More information is available online at SMBDC.com and at www.facebook.com/SMBDC.

Click to RSVP if you want to and invite your Facebook Friends…

“LinkedIn Guru” and Author, Wayne Breitbarth at Glas, Sept 30 #SMBDC

Social Media Breakfast Door County launches its second year of off-season training and informational gatherings with noted author and LinkedIn expert, Wayne Breitbarth at Glas Coffeehouse in Sturgeon Bay on Friday, September 30 from 9 – 10:30 am.

The "LinkedIn Guru" Wayne Breitbarth
The "LinkedIn Guru" Wayne Breitbarth

Wayne Breitbarth has instructed more than 10,000 business people on how to effectively use LinkedIn, the professional networking site, since he began moonlighting as a trainer in early 2009. A business leader himself, Wayne Breitbarth is an owner of M&M Office Interiors in Pewaukee, Wisconsin. Prior to his involvement in the office furniture business, he spent nearly twenty years in the automotive industry. Wayne is also the founder of Urban Promise, a youth mentoring program that brings together business professionals and high school students in Milwaukee Public Schools.

As a LinkedIn expert, he has inspired audiences at many of Milwaukee’s most prominent companies and organizations as well as nationally, at conventions, industry association events and corporate training sessions. Wayne’s diverse business experience, pragmatic teaching style, and infectious sense of humor have earned him the praise of the press, branding him as the “LinkedIn Guru.”

Wayne is continually asked to speak at Executive Agenda (EA), YPO and TEC meetings as well as CEO Roundtables, where his thirty years of experience as a business owner and manager enables him to help his peers understand how social media can benefit their companies. On Friday, September 30 from 9 – 10:30 am the Social Media Breakfast Door County (SMBDC) group will feature Breitbarth, revealing his Power Formula for LinkedIn success and a few of his advanced LinkedIn techniques and strategies in Sturgeon Bay at Glas, the Green Coffeehouse. His diverse business experience also allows him to share real-life stories and illustrations as he educates, motivates and entertains audiences across the country. There is no charge to attend.

“LinkedIn does many things really well, but based on my personal experiences, feedback from my audiences and my semiannual LinkedIn user surveys, the three things LinkedIn users find most beneficial are researching, networking and marketing,” says Breitbarth. “The moment we get our profile up, most of us old-school business folk want LinkedIn to produce lots of sales. Well, that’s probably not going to happen. On the other hand, those people who are spending time improving their researching, networking, and marketing techniques are certainly seeing an increase in their sales.”

Wayne has compiled his tactics in a new book, “The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search” (March 2011, Greenleaf Book Group). His book is a simple, user-friendly guide aimed at the experienced business professional who is either skeptical about LinkedIn or looking for ways to more effectively use this cutting-edge tool.

“Have a well-defined, documented strategy so you can measure your results or forget it. Your time would be better spent enjoying your favorite hobby or leisure activity,” says Breitbarth. “It doesn’t bother me when someone comes to my class and says, ‘Great, I get it now, but I don’t see how it will work for me; so I am going to pass.’ Bravo to that person. At least he is on to the next new idea or thought about how he is going to grow his network and business.”

Check out his book for yourself by downloading a free chapter at: www.powerformula.net. He will have copies available at Glas for purchase and signing.

“The combination of Wayne Breitbarth’s passion for the power of social networking and his real-world business experience, deep knowledge, mastery of LinkedIn and his skill as a trainer make the ‘The Power Formula for LinkedIn Success’ a real standout.” – Frank Martinelli, President of the Center for Public Skills Training.

You can email SMBDC founder, stephen.kastner@smbdc.com or call 920.256.9449 with questions on SMBDC’s monthly meetups taking place at various, random locations all around Door County. More information is available online at SMBDC.com and at www.facebook.com/SMBDC.