Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy.
“Puff pieces” that have no valid news content will most likely be sent to the trash bin by any news agency. However, if you have a special event, a workshop or if you have earned a genuine award, completed some advanced level of training – anything that might make up an authentic news story – then you deserve to have it circulated in the media. A well-written press release should get picked up as news by all types of media including: print, TV and radio broadcasters and to Web publications, bloggers as well as the emerging social media sites.
Stephen J. Kastner
Having been a professional photojournalist for the New York Times papers in Florida and having written hundreds of news columns and press releases for the print media for over three decades, I have learned to write newsworthy stories. Having the skills, the contacts and the experience lets DesignWise Studios provide our clients with an advantage over their competitors who try to create do-it-yourself, in-house PR.
Earned media vs paid media (advertising) may also include show appearances on radio, television and the Internet, letters to the editor, editorials, and polls.
“Earned media is positive news coverage that you actively work to get.” – NHTSA has much more to say on the subject of earned media.
Please, contact me if you would like to learn more about how I can provide you with a means of generating earned media…
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